Job Description

Job description

ABOUT THE ROLE

We are looking for an Associate Creative Director with a strong focus on social media to join our in-house creative team. This role is pivotal in shaping our social media presence, driving engagement, and ensuring our brand's new essence and expression is compelling and consistent across all platforms. The ideal candidate will have a proven track record of creating impactful social media campaigns, a deep understanding of digital trends, and the ability to lead and inspire a team of creatives and creators while working closely with cross-functional social and marketing partners. They will report to the Creative Director.

YOUR DAILY IMPACT AT PELOTON

• Develop and execute innovative social media strategies/campaigns that align with Peloton's overall marketing objectives.
• Lead the conceptualization, design, and production of compelling social media content, including graphics, videos, animations, and copy.
• Collaborate closely with social, marketing, PR, and content (instructor) teams to ensure cohesive and integrated campaign executions.
• Oversee the day-to-day management of social media channels, ensuring timely and engaging content delivery.
• Stay current with digital and social media trends, tools, and best practices to continuously enhance our social media presence - especially as it relates to Instagram, Tiktok, Meta, Pinterest and YouTube.
• Mentor and manage a team of social media creatives, providing guidance, feedback, and fostering a collaborative work environment.
• Ensure all social media content adheres to new brand guidelines and maintains a consistent tone and voice.
• Identify and collaborate with influencers, partners, and stakeholders to amplify our social media reach and impact.

YOU BRING TO PELOTON

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. 5+ years of experience in a creative role with a focus on social media, preferably within an in-house creative team or agency.
• Ability to both oversee and capture content of social concepts.
• Ownership of concepts from ideation to production & delivery.
• Proven experience in leading and managing creative projects and teams.
• Strong portfolio showcasing a range of successful social media campaigns and creative work.
• Proficient in social media platforms, tools, and creative software (Adobe Premiere, Photoshop, Canva, Figma) bonus: After Effects (any other animation software)
• Exceptional creative, visual, and copywriting skills.
• Strong understanding of branding, marketing principles, and digital strategy.
• Excellent communication, organizational, and project management skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for storytelling, innovation, and staying ahead of industry trends.
• Ability to adapt, act, and create quickly to bring trend-driven ideas to life.

#LI-ES2 #LI-Hybrid

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

At Peloton, we motivate the world to live better. "Together We Go Far" means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Job Tags

Similar Jobs