Job Description

Job Overview:

The Social Media Manager for the PPA Tour will be responsible for developing and implementing strategic social media initiatives to enhance our brand presence, drive engagement, and achieve business objectives. This role requires a blend of creativity, strategic thinking, and analytical skills to effectively manage our social media channels and connect with our target audience.

Responsibilities:

• Develop and execute comprehensive social media strategies to align with company goals and target audience demographics.
• Manage day-to-day activities on all social media platforms, including content creation, scheduling, posting, and community engagement.
• Create engaging and visually appealing content (including text, images, videos, and graphics) that resonates with our audience and drives interaction.
• Monitor social media trends, conversations, and user feedback to identify opportunities, track sentiment, and inform content strategy.
• Collaborate with cross-functional teams (marketing, content, design, etc.) to integrate social media initiatives with broader marketing campaigns and initiatives.
• Cultivate and maintain relationships with influencers, partners, and brand advocates to amplify our reach and engagement.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of social media efforts and optimize performance.
• Stay informed about industry trends, best practices, and emerging platforms to keep our social media strategy fresh and innovative.
• Manage social media tools, platforms, and analytics to streamline processes and enhance efficiency.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2 years of experience in social media management, digital marketing, or related roles.
• Proven track record of developing and implementing successful social media strategies that drive engagement and achieve business goals.
• Strong understanding of social media platforms, algorithms, and best practices, with hands-on experience managing accounts on major platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Excellent written and verbal communication skills, with the ability to craft compelling content and engage with audiences effectively.
• Creative thinker with a keen eye for design, storytelling, and visual aesthetics.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Ability to multitask, prioritize, and work effectively in a fast-paced, dynamic environment.
• Experience with social media management tools, content creation software, and analytics platforms is preferred.
• Passion for the pickleball industry and staying up-to-date with industry trends and developments.

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