Job Description

Part-Time Social Media and Marketing Manager

Location: Midtown, Manhattan

Employment Type: Freelancer

Reports To: Founder

Work Mode: Hybrid (combination of in-person and remote)

Compensation: $1,500/Month

About Karina Noel:

Karina Noel is a bespoke jewelry brand based in New York, specializing in a customizable engagement ring collection and fully bespoke design, creating timeless pieces that combine classic aesthetics with modern details. Our mission is to offer exceptional craftsmanship, personalized service, and a one-of-a-kind experience for design-conscious and detail-oriented couples. 

*We’re looking for a creative, strategic, and passionate Part-Time Social Media and Marketing Manager to help us connect with our clients, share our story, and create meaningful experiences that resonate with the modern bride.

Position Overview:

As our Social Media & Marketing Manager, you'll craft and execute a digital marketing strategy to connect with engaged couples, custom jewelry seekers, and fine craftsmanship enthusiasts. You'll manage and grow our social media presence, photograph jewelry & develop compelling content, and drive brand awareness through organic and paid campaigns. A strong eye for detail—especially in lighting to showcase diamonds and precious metals—is essential.

Key Responsibilities:

Social Media Strategy & Management:

• Develop and execute a social media strategy aligned with Karina Noel's brand (Instagram, Pinterest, TikTok, etc.).
• Create and schedule visually stunning content (photos, videos, reels) showcasing custom designs and craftsmanship.
• Engage with the online community, responding to inquiries and fostering authentic connections.
• Maintain a consistent posting schedule (4-5 times per week).
• Leverage trends, user-generated content, and testimonials to enhance brand trust.

Photography & Content Creation:

• Capture and edit high-quality jewelry photos that align with our luxury aesthetic.
• Build a content library featuring product imagery, behind-the-scenes moments, and lifestyle photography.

Email Marketing & Campaigns:

• Develop engaging email campaigns to promote collections and seasonal offers.
• Build customer email funnels to nurture leads and drive conversions.
• Track and optimize email performance based on data insights.

Paid Advertising & Promotions:

• Manage and optimize paid campaigns across Instagram, TikTok, and Pinterest.
• Collaborate on ad creatives and adjust targeting based on performance analytics.

Branding & Content Development:

• Work with Karina, Project Manager and potentially our branding consultant to capture professional visuals and behind-the-scenes content.
• Maintain a cohesive content calendar for social media and email marketing.

Analytics & Reporting:

• Track key performance metrics (engagement, growth, sales).
• Provide monthly reports with insights to refine marketing strategies.

Customer Engagement & Partnerships:

• Build relationships with potential customers through meaningful social media interactions.
• Assist with influencer collaborations that align with our brand identity.

Requirements:

• Mid-Level - 2-5 years of experience who has a solid understanding of social media marketing, content strategy, and analytics, preferably within the luxury goods or fashion industry (jewelry experience is a plus). 
• Deep knowledge of social media platforms (Instagram, Pinterest, Facebook, TikTok) and experience with social media advertising.
• Proficiency in using social media management tools and analytics tools (Google Analytics, Instagram Insights).
• Strong writing and communication skills with a keen eye for detail and aesthetics.
• Experience with email marketing platforms (Mailchimp, Klaviyo, etc.).
• Strong visual eye and understanding of how to present jewelry and lifestyle content to engage potential customers.
• Ability to work independently, prioritize tasks, and manage deadlines in a fast-paced, entrepreneurial environment.
• Creative, results-oriented, and highly motivated to drive brand growth and customer loyalty.

Preferred:

• Experience with Shopify
• Familiarity with graphic design or video editing tools (Canva, Adobe Photoshop, etc.).
• Passion for jewelry design, weddings, and luxury fashion.

Working Hours:

• Flexible hours (approximately 12 hours per week) with the potential for increased hours during peak seasons or marketing campaigns.

Why Work With Karina Noel:

• Join a small, passionate team dedicated to creating beautiful, meaningful products.
• Play a key role in building the Karina Noel brand and growing its digital presence.
• Flexible work hours and the opportunity to work remotely.
• Competitive compensation with the potential for long-term growth within the company.

HOW TO APPLY:

Please email karina@karinanoel.com with a resume PDF and an email explaining why you would be a good fit for the position. Resume's in WORD format will not be considered.

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